Privacy policy

Last updated: 13 October 2026

Swissmedicus operates this store and this website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a personalized shopping experience (the “Services”). Swissmedicus is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or disclose personal data when you visit or use the website, make a purchase or carry out another transaction using the Services, or otherwise communicate with us. If there is a conflict between our terms and conditions and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data”, we mean information that identifies you or another person or can be directly associated with you. Personal data does not include information that is collected anonymously or has been anonymized so that you cannot be identified or the information cannot be associated with you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

  • Contact details, including name, postal address, billing address, shipping address, telephone number and email address.
  • Financial data, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information, including username, password, security questions, configurations and settings.
  • Transaction information, including the items you view, add to your cart or wishlist, purchase, return, exchange or cancel, as well as your past transactions.
  • Communications with us, including information you provide when communicating with us, for example when you submit a customer support request.
  • Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
  • Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you. We collect data, among other things, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.
  • Automatically through the Services. We collect data, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
  • From our service providers. We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
  • From our partners and other third parties

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

  • Providing, personalizing and improving the Services. We use your personal data to provide the Services to you. This includes, among other things, performing our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to post reviews and creating a personalized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better personalize and improve the Services.
  • Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and advertising communications by email, SMS or post and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activities related to the Services.
  • Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against potentially fraudulent, illegal, unsafe or malicious activities, protect public safety and keep our Services secure. If you choose to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your username, password or other access credentials with anyone else.
  • Communicating with you. We use your personal data to provide you with customer support and effective Services, respond promptly to your inquiries and maintain our business relationship with you.
  • Legal reasons. We use your personal data to comply with applicable law or respond to lawful legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce those terms and policies.

How do we disclose personal data?

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include the following:

  • With Shopify, vendors and other third parties that provide services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • We disclose personal data to business and marketing partners that provide marketing services to you and display advertisements to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to disclose information about you for the purpose of showing you targeted advertising and marketing based on your online activity across different merchants and websites.
  • When you direct us or otherwise consent to our disclosing certain information to third parties, for example to deliver products to you, or when you use social media widgets or login integrations.
  • We disclose personal data to our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Conversion measurement with OpenAI Ads

We use OpenAI Ads to measure the effectiveness of our advertisements based on completed purchases. Data is transmitted only if you have consented to marketing and analytics technologies and have not objected to the sharing of data for targeted advertising. The legal basis for our processing is your consent under Article 6(1)(a) of the GDPR.

The data transmitted consists of our pixel identifier, a generic purchase event (“order_created”), the total amount and currency, a random event identifier and, where applicable, the ad click identifier “oppref”. In technical terms, IP address and browser information in particular are also generated. The processing is therefore not anonymous. Names, email addresses, telephone numbers, addresses, customer or order numbers, product details, cart contents, page URLs and referrers are not transmitted through this integration. We do not use enhanced customer matching (“Advanced Matching”).

In local browser storage, we use “swissmedicus_openai_oppref_v1” for ad attribution and “swissmedicus_openai_event_v1” to limit duplicate purchase reports. The latter stores a maximum of 40 mappings of a locally calculated SHA-256 hash of the order number to a random event identifier. The hash is not transmitted. Each set of stored data is valid for 30 days. Expired attribution data is removed the next time the integration loads, and expired entries used to limit duplicate purchase reports are removed at the next completed checkout.

The recipient for persons in the European Economic Area and Switzerland is OpenAI Ireland Limited, Ireland. We and OpenAI generally act as independent controllers under the OpenAI Conversion Terms and the Ad Tools DPA. Processing outside the European Economic Area is possible. The relevant applicable transfer mechanisms, such as adequacy decisions or standard contractual clauses, apply to such processing. Further information about the purposes of processing, retention periods and your rights vis-à-vis OpenAI can be found in OpenAI’s Europe Privacy Policy.

You may withdraw your consent at any time through our store’s cookie or privacy settings. This deletes both local entries and prevents further transmissions. The lawfulness of processing before withdrawal remains unaffected. For questions and to exercise your rights vis-à-vis us, you may use the contact details provided in this Privacy Policy.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Data you submit to the Services is shared with Shopify and with third parties that may be located in countries other than your country of residence, in order to provide and improve the Services for you. To protect, grow and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected through your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and your rights, please see the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights in relation to your personal data listed here: Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or under our control, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on those websites. Information you provide in public or semi-public spaces, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms, without restrictions on its use by us or a third party. Our inclusion of such links does not imply that we endorse the content of those platforms or their owners or operators, unless expressly stated in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not reached the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we have no knowledge that we “share” or “sell” personal data of individuals under 16 years of age (as those terms are defined under applicable law).

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security”. In addition, information you send to us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when sending sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request to the extent permitted by law.

  • Right of access. You may have the right to request access to the personal data we hold about you.
  • Right to erasure. You may have the right to request that we delete the personal data we hold about you.
  • Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
  • Managing communication preferences. We may send you promotional emails. You may opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area, you may exercise the following rights in addition to the rights listed above, subject to exceptions and limitations under local law:

  • Right to object and right to restriction of processing. You may have the right to ask us to stop or restrict the processing of personal data for certain purposes.
  • Withdrawal of consent. Where we rely on consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise these rights where indicated in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and your rights, including rights in relation to data processed by Shopify, please visit https://privacy.shopify.com/en.

You will not suffer any disadvantage for exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorized agent to make requests to exercise your rights on your behalf. Before we accept such a request from an agent, we will require proof that you have authorized them to act on your behalf. You may also be required to verify your identity directly with us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you have the right to appeal our decision by contacting us using the contact details below or by lodging your complaint with the competent data protection authority. A list of competent data protection supervisory authorities is available for the European Economic Area. You can access it here if you wish.

International transfers

Please note that we may transfer, store and process your personal data outside your country of residence.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data is transferred to a country that has been recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us by telephone at +420 777 848 084, by email at info@swissmedicus.de or by post at Herbamedicus, s.r.o., Ostružnická 325/6, 779 00 Olomouc, Czechia. For the purposes of applicable data protection laws, we are the controller of your personal data.